TY  - BOOK
AU  - Zikmund,William G.
AU  - Babin,Barry J.
TI  - Essentials of marketing research
SN  - 9781133190646 (pbk.)
PY  - 2013///
CY  - Mason, OH.
PB  - South-Western Cengage Learning
KW  - Marketing research
N1  - Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/cengage); Includes bibliographical references and index
ER  -