Zikmund, William G. <br/><br/>
Essentials of marketing research / 
William G. Zikmund, Barry J. Babin. 
 - 5th ed. 
 - Mason, OH. :  South-Western Cengage Learning,  2013. 
 - xxiv, 452 p. :  ill. ;  28 cm. 
<br/><br/> Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/cengage). 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781133190646 (pbk.)  RM803.61 1133190642 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.