Pride, William M. <br/><br/>
Marketing / 
William M. Pride ; O.C. Ferrell. 
 - 17th ed., 2014 ed. 
 - Ohio :  South-Western, Cengage Learning,  2014. 
 - xxxii, 735 p. :  ill. (col.) ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781133939252  RM590.24 1133939252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.