Marketing research / 
David A. Aaker. 
 - 11th ed. 
 - Singapore :  Wiley,  2013. 
 - xiv, 647 p. :  ill. ;  26 cm. 
<br/><br/> International student version. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118156636 (hbk) 1118156633 (hbk) 9781118321812 (pbk)  RM275.57 1118321812 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.