TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 9780077861056 (hbk.)
PY  - 2013///
CY  - New York, NY
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -