Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, Mary C. Gilly, John L. Graham. 
 - 16th ed. 
 - New York :  McGraw-Hill/Irwin,  2013. 
 - xxxiii, 638 p. :  col. ill. ;  29 cm. 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>9780073529974 (hbk.)  RM701.26 0073529974 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.