TY  - BOOK
AU  - Hetsroni,Amir
TI  - Advertising and reality: a global study of representation and content 
SN  - 9781441191946 (pbk.)
PY  - 2012///
CY  - New York
PB  - Continuum International Publishing Group
KW  - Advertising
KW  - Moral and ethical aspects
KW  - Psychological aspects
KW  - Religious aspects
KW  - Sex in advertising
KW  - Older people in advertising
KW  - Mass media
KW  - Social aspects
N1  - Includes bibliographical references and index
N2  - 'An extensive study of the ways in which we are represented in advertising.  Leading scholars from different countries, who specialise in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand.  This edited collection contains a wide-ranging discussion of advertising's relationship to sexuality, violence, family activities, gender roles, vocations, minorities' roles, periodical reconstruction and more.' --From back cover
ER  -