TY  - BOOK
AU  - McDonald,Malcolm
AU  - Morris,Peter
TI  - Marketing plans: a complete guide in pictures 
SN  - 9781119943136 (pbk.)
PY  - 2012///
CY  - Chichester, U.K.
PB  - John Wiley & Sons
KW  - Marketing
KW  - Planning
KW  - Management
ER  -