McDonald, Malcolm. <br/><br/>
Marketing plans :  a complete guide in pictures / 
Malcolm McDonald and Peter Morris. 
 - 4th ed. 
 - Chichester, U.K. :  John Wiley & Sons,  2012. 
 - 162 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9781119943136 (pbk.)  RM92.01 1119943132 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Marketing--Management.