Kemp, Jerrold E. Designing effective instruction / Jerold E. Kemp, Gary R. Morrison and Steven M. Ross - New York : Macmillan College Publishing, 1994 - 326 p. : ill. ; 23 cm. Bibliographical references and index ISBN: RM94.00 Subjects--Topical Terms: Instructional systems--DesignCurriculum planning