TY  - BOOK
AU  - Lester,David
TI  - How they started: global brands : how 21 good ideas became great global businesses 
T2  - How they started series
SN  - 9789833832019  (pbk.) :
PY  - 2011///
CY  - Petaling Jaya
PB  - Advantage Quest Publications
KW  - New business enterprises
KW  - Case studies
KW  - Brand name products
KW  - Business enterprises
ER  -