TY  - BOOK
AU  - Lorenz,Christopher
TI  - The design dimension: the new competitive weapon for product strategy and global marketing 
SN  - 0631177485
PY  - 1990///
CY  - Oxford
PB  - Basil Blackwell
KW  - Design, Industrial
N1  - Includes bibliographical references : p. (161-164) and index
ER  -