Lorenz, Christopher,  1946- <br/><br/>
The design dimension :  the new competitive weapon for product strategy and global marketing / 
Christopher Lorenz 
 - Rev. and updated 
 - Oxford :  Basil Blackwell,  1990 
 - xiv, 172 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references : p. (161-164) and index 
<br/><br/><label>ISBN: </label>0631177485 
<br/><br/><label>LCCN: </label>90-034918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Design, Industrial