Urban, Glen L. <br/><br/>
Design and marketing of new products / 
Glen L. Urban, John R. Hauser 
 - 2nd ed. 
 - Englewood Cliffs, New Jersey :  Prentice-Hall,  1993 
 - xxvii , 701 p. :  ill. ;  24 cm. 
<br/><br/>Bibliography : p. 667-692 
<br/><br/><label>ISBN: </label>0132015676  RM268.32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Design, Industrial--United States