TY  - BOOK
AU  - Kotler,Philip
AU  - Kotler,Philip
TI  - Principles of marketing: a global perspective 
SN  - 9810679521
PY  - 2009///
CY  - Singapore
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -