Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008. - xxiv, 643 p. : ill. ; 28 cm.

Includes bibliographical references and indexes.



9780138133863 (pbk.) Hadiah 0138133867


Export marketing.