Keegan, Warren J.
Global marketing /
Warren J. Keegan, Mark C. Green.
- 5th ed.
- Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008.
- xxiv, 643 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
9780138133863 (pbk.) Hadiah 0138133867
Export marketing.