TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0132221177
PY  - 2007///
CY  - Upper Saddle River, New Jersey
PB  - Pearson/Prentice Hall
KW  - Marketing research
KW  - Marketing
KW  - Management
KW  - Market segmentation
KW  - Research, Industrial
N1  - Pearson international edition; Includes bibliographical references and index
ER  -