Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - 5th ed. 
 - Upper Saddle River, New Jersey :  Pearson/Prentice Hall,  2007. 
 - 1 v. (various pagings) :  ill., map ;  28 cm. 
<br/><br/> Pearson international edition. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132221177  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Management.<br/>Market segmentation.<br/>Research, Industrial.