Journal of product & brand management featuring pricing strategy & practice (Bingley, United Kingdom : Emerald Group Pub., 2010)
UKM : v. 19, no. 1 (2010)-
Description based on: vol. 19, no. 1 (2010); title from journal home page (Emerald, viewed May 19, 2013).
Also available in an online version
Merged with Pricing strategy and practice.
Keywords: New products -- Management -- Periodicals; New products -- Marketing -- Periodicals; Branding (Marketing) -- Periodicals; Advertising -- Brand name products -- Periodicals