TY  - BOOK
AU  - Shimp,Terence A.
AU  - Shimp,Terence A.
TI  - Integrated marketing communications in advertising and promotion
SN  - 0324408080 (international student ed.)
PY  - 2007///
CY  - Mason, OH
PB  - Thomson/South-Western
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 2003; Buku bacaan asas fakulti
ER  -