Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp. 
 - 7th ed. 
 - Mason, OH :  Thomson/South-Western,  2007. 
 - xx, 629 p. :  col. ill. ;  28 cm. 
<br/><br/> Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 2003. 
<br/><br/>
<br/><br/><label>ISBN: </label>0324408080 (international student ed.)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.