TY  - BOOK
AU  - Blythe,Jim
TI  - Principles and practice of marketing
SN  - 9781408011478 (pbk.)
PY  - 2009///
CY  - Andover, Hampshire, U.K.
PB  - South-Western/Cengage Learning
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Industrial marketing
N1  - Includes bibliographical references and index
ER  -