Blythe, Jim. <br/><br/>
Principles and practice of marketing / 
 Marketing. 
Jim Blythe. 
 - 2nd ed. 
 - Andover, Hampshire, U.K. :  South-Western/Cengage Learning,  2009. 
 - xxi, 744 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781408011478 (pbk.)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Case studies.<br/>Industrial marketing--Management.