TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Essentials of marketing
SN  - 9780324656206 (international student ed. : pbk.)
PY  - 2009///
CY  - Mason, Ohio
PB  - South-Western, Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -