Lamb, Charles W. <br/><br/>
Essentials of marketing / 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel. 
 - 6th ed. 
 - Mason, Ohio :  South-Western, Cengage Learning,  2009. 
 - xxix, 546 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780324656206 (international student ed. : pbk.)  Hadiah 0324656203 (international student ed. : pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.