TY  - BOOK
AU  - Solomon,Michael R.
AU  - Marshall,Greg W.
AU  - Stuart,Elnora W.
TI  - Marketing: real people, real choices 
SN  - 9780137142538 (pbk.)
PY  - 2009///
CY  - Upper Saddle River, NJ
PB  - Pearson Education International
KW  - Marketing
KW  - Vocational guidance
N1  - 'Pearson international edition'--Cover; Includes folded'tear-out template' which comprises study plan and world map; Includes bibliographical references and index
N2  - Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut
ER  -