Boone, Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone and David L. Kurtz. 
 - 12th ed. 
 - [Mason, Ohio] :  Thomson South-Western,  c2006. 
 - 1 v. (various pagings) :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0324236735 9780324236736 0324317131 (Instructor's ed. Pkg.)  Hadiah 9780324317138 (Instructor's ed. Pkg.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.