Kotabe, Masaaki. <br/><br/>
Global marketing management / 
Masaaki Kotabe, Kristiaan Helsen. 
 - 4th ed. 
 - Hoboken, NJ :  John Wiley & Sons,  2008. 
 - xxii, 682 p., 12 p. of plates :  ill. (some col.), col. maps ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780471755272 (pbk.)  Hadiah 0471755273 (pbk.) 
<br/><br/><label>LCCN: </label>2007-272985 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>International business enterprises--Management.