TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Marketing research
SN  - 9780132383219
PY  - 2006///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Marketing research
N1  - Book is accompanied by one CD, entitled''Managerial accounting, student CD-ROM'' bearing the same call number and available at Unit Multimedia
ER  -