Burns, Alvin C., <br/><br/>
Marketing research / 
Alvin C. Burns, Alvin, Ronald F. Bush. 
 - 5th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  2006  ©2006. 
 - xxx, 665 p. :  ill. ;  25 cm. 
<br/><br/> Book is accompanied by one CD, entitled''Managerial accounting, student CD-ROM'' bearing the same call number and available at Unit Multimedia. 
<br/><br/><label>ISBN: </label>9780132383219  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing research.