Czinkota, Michael R.

Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 9th ed. International ed. - Australia : South-Western, 2010. - 1 v. (various pagings) : ill., maps ; 28 cm.

Includes bibliographical references and indexes.

9781439041376 (pbk.) Hadiah 1439041377 (pbk.)


Export marketing.