TY  - BOOK
AU  - Kurtz,David L.
AU  - Boone,Louis E.
TI  - Kurtz & Boone pinciples of contemporary marketing
SN  - 9780324828085 (international ed. : pbk.)
PY  - 2010///
CY  - Australia
PB  - South- Western, Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -