Kurtz, David L., <br/><br/>
Kurtz & Boone pinciples of contemporary marketing / 
Cover title :  Principles of contemporary marketing. 
David L. Kurtz. 
 - Fourteenth edition. 
 - Australia :  South- Western, Cengage Learning,  2010. 
 - xxxii, 670, [114] pages :  colour illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780324828085 (international ed. : pbk.)  Hadiah 032482808X (international ed. : pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.