International and global marketing :  concepts and cases / 
 International & global marketing. 
[edited by] Taylor W. Meloan, John L. Graham. 
 - 2nd ed. 
 - Boston, Mass. :  Irwin/McGraw Hill,  1998. 
 - xvi, 439 p. :  ill. ;  24 cm. 
 - The Irwin/McGraw-Hill series in marketing. .
 - Irwin/McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256218943 (hbk.) 9780256218947 (hbk.) 0071158006 (pbk.) 9780071158008 (pbk.)  Hadiah 
<br/><br/><label>LCCN: </label>97-005424 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Case studies.