TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780137006694 (pbk.)
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education
KW  - Marketing
N1  - 'The Global edition has been edited to include enhancements making it more relevant to students outside the United States.'--P. [4] of cover; Includes bibliographical references and index
N2  - 'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics
ER  -