Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 13th ed., Global ed. 
 - Upper Saddle River, N.J. :  Pearson Education,  2010. 
 - 1 v. (various pagings) :  ill. (chiefly col.) ;  28 cm. 
<br/><br/> 'The Global edition has been edited to include enhancements making it more relevant to students outside the United States.'--P. [4] of cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> 'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics. 
<br/><br/><label>ISBN: </label>9780137006694 (pbk.)  Hadiah 0137006691 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.