Gillespie, Kate.

Global marketing / Kate Gillespie, Jean-Pierre Jeannett, H. David Hennessey. - 2nd ed. - Boston : Houghton Mifflin Co., c2007. - xviii, 618 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

0618731474 (instructor's exam copy) 9780618731473 (instructor's exam copy) 0618659536 (main student text) 9780618659531 (main student text) Hadiah


Export marketing.
Export marketing--Management.