TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
TI  - Marketing management strategies
SN  - 0538467444
PY  - 2011///
CY  - Australia, United States
PB  - South-Western, Cengage Learning
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -