TY  - BOOK
AU  - Zikmund,William G.
AU  - Zikmund,William G.
AU  - Babin,Barry J.
AU  - Carr,Jon C.
AU  - Griffin,Mitch
TI  - Business research methods
SN  - 9781439080702
PY  - 2010///
CY  - Mason, OH
PB  - South-Western Cengage Learning
KW  - Management
KW  - Research
KW  - Business
N1  - Rev. ed. of: Business research methods / William G. Zikmund. 7th ed. 2003; Includes bibliographical references : pages 661-667 and index
ER  -