Business research methods - Zikmund, William G.; Zikmund, William G.; Babin, Barry J.; Carr, Jon C.; Griffin, Mitch (Mason, OH : South-Western Cengage Learning, 2010)
Rev. ed. of: Business research methods / William G. Zikmund. 7th ed. 2003.
Includes bibliographical references : pages 661-667 and index.
Keywords: Management -- Research; Business -- Research