TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Weinberg,Charles B.
TI  - Marketing challenges: cases & exercise 
SN  - 0071125132
PY  - 1993///
CY  - New York, London
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
KW  - Problems, exercises, etc
ER  -