Marketing challenges :  cases & exercise / 
[edited by] Christopher H. Lovelock, Charles B. Weinberg. 
 - 3rd ed. 
 - New York ;  London :  McGraw-Hill,  1993. 
 - xxxix, 628 p. :  ill.,  24 cm. 
<br/><br/><label>ISBN: </label>0071125132 9780071125130  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Marketing--Problems, exercises, etc.