McDaniel, Carl D. <br/><br/>
Introduction to marketing / 
Charles Lamb, Joseph F. Hair, Carl McDaniel. 
 - 9th International student ed. 
 - Mason, Ohio :  [London :  South-Western ;  Thomson Learning, distributor],  2008. 
 - 671 p. :  ill. ;  28 cm. 
<br/><br/> Previous ed.: Mason, Ohio: Thomson/South-Western, 2006. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780324544015 (pbk.)  Hadiah 0324544014 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.