Doole, Isobel,  1954- <br/><br/>
International marketing strategy :  analysis, development and implementation /  Isobel Doole, Robin Lowe. 

 - 5th ed. 
 - London :  Cengage Learning,  2008. 
 - xxiv, 462 p. :  col. ill., maps ;  28 cm. 
<br/><br/> Previous ed. : 2004. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing. 
<br/><br/><label>ISBN: </label>9781844807635 (pbk.)  Hadiah 1844807630 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.<br/>Export marketing--Management--Case studies.