Gillespie, Kate.

Global marketing [Texte imprime] / Kate Gillespie, H. David Hennessey. - 3rd edition. - [Mason] : Cengage South Western, 2011. - xxiv, 582p. : ill. ; 26 cm.

Site compagnon.

Includes biblography and index.

9780538473392 (Br) Hadiah 0538473398


Export marketing.
Export marketing--Management.