Zikmund, William G.
Business research methods /
William G. Zikmund.
- 7th ed.
- Mason, OH : Thomson/South-Western, 2003.
- xix, 748 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
0030258170 (pbk.) 0030350840 (hbk.) Hadiah 9780030350849 (hbk.)
Management--Research.
Business--Research.