Zikmund, William G.

Business research methods / William G. Zikmund. - 7th ed. - Mason, OH : Thomson/South-Western, 2003. - xix, 748 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and index.

0030258170 (pbk.) 0030350840 (hbk.) Hadiah 9780030350849 (hbk.)


Management--Research.
Business--Research.