TY  - BOOK
AU  - Cateora,Philip R.
AU  - Graham,John L.
TI  - International marketing
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072833718 (alk. paper)
AV  - HF1416 .C375 2005
U1  - 658.8/4 22
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Export marketing
KW  - International business enterprises
KW  - Empresas internacionales
KW  - Internationale marketing
KW  - gtt
KW  - Internationales Marketing
KW  - swd
N1  - Includes bibliographical references and indexes; The scope and challenge of international marketing -- The dynamic environment of international trade -- History and geography: the foundations of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The political environment: critical concern -- The international legal environment: playing by the rules -- Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing management: planning and organization -- Products and services for consumers -- Products and services for businesses -- International marketing channels -- Exporting and logistics: special issues for business -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets -- Negotiating with international customers, partners, and regulators
N2  - This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field
ER  -