Marketing research / 
David A. Aaker ... [et al.]. 
 - 10th ed. 
 - Hoboken, NJ :  John Wiley & Sons,  2011. 
 - xvii, 701 p. :  ill. ;  26 cm. 
<br/><br/> International student version. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470524619  Hadiah 0470524618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.