TY  - BOOK
AU  - Swayne,Linda E.
AU  - Ginter,Peter M.
TI  - Cases in strategic marketing
SN  - 0131163361 (pbk.)
PY  - 1989///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall International
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
ER  -