Swayne, Linda E. <br/><br/>
Cases in strategic marketing / 
Linda E. Swayne, Peter M. Ginter. 
 - Englewood Cliffs, NJ :  Prentice-Hall International,  1989. 
 - xxi, 728 p :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0131163361 (pbk.)  Hadiah 9780131163362 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.